As Marketing Manager for 1959 Pink Thunderbird, I developed and executed the production’s marketing strategy:

• Poster Design: Created the official poster, which became the anchor for all marketing collateral and print pieces. Elements of this design were repurposed across programs and publicity materials.

• Photography: Coordinated and selected production photography, narrowing 200+ shots down to ~50 for use in campaigns.

• Social Media Campaigns: Curated and scheduled promotional posts highlighting cast, rehearsal moments, and design work to build engagement leading up to performances.

This campaign strengthened my skills in consistent branding and taught me how to manage large pools of media while keeping promotional content focused and effective.